SOME OF MY WORK
Conversion-first copy that meets people where they are and gets them to act.
Here’s what that looks like across different industries
Click on the photos to see assets.
E-COMMERCE
Truly Beauty
Email + SMS | Strategy, Copy, Optimization
↳ 58% open rate | $50K+ revenue from one series
CISE
Sales & Flow Email Campaigns
↳131% increase in revenue
Lift & Sparkle
Product Description Page, Facebook Ads & UGC Scripts
↳Reframed product messaging around emotional benefits instead of technical features to boost relatability and buying confidence.
Jan Leslie
Sales Campaigns • Google Ads • Email Strategy
↳ 50% sales increase | 20% more organic traffic | 118% lift in open rates
↳ $50K+ in sales from Google Ads | 8%+ CTR | $4.00 ROAS Call to Action Headline
Non E-Commerce
Brighter Investing
Microsite Messaging + Narrative Strategy
↳ Values-driven copy that explains a complex investment strategy without ESG buzzwords or performative fluff.
KB Wellness
Facebook Ads + 8-Email Quiz Funnel
↳ $0.30 CPL | Strategy modeled after Alex Cattoni’s conversion framework
Digital Agency Hacker
Sales Funnel Strategy | Sales Page + 7-Email Sequence
↳ Revamped launch took them from 0 to 5% of goal in 1 week
Brittany Miller Socials
Lead Magnet Emails + Facebook Ads
↳ Built a full-funnel campaign to grow her list and sell her course