Digital Agency Hacker

Digital Agency Hacker

Industry: Coaching - Marketing Agency

Project Scope: Sales Funnel


Digital Agency Hacker launched an exclusive mastermind, the Master Hacker Mentorship Community, but its initial promotion lacked traction, especially with existing clientele. With many members already accessing valuable resources, there was a need to clearly communicate why this mastermind would provide even greater, unique benefits.


I collaborated with the CMO to reshape the mastermind’s offer, focusing on exclusivity, high-value resources, and a clear, structured journey for agency owners ready to scale. To achieve this, I developed:

  1. Revamped Sales Page: Created a refreshed sales page that emphasized the unique benefits and specific outcomes of joining the mastermind, from networking with industry experts to accessing exclusive tools and events.

  2. 7-Day Email Sequence: Crafted a story-driven, urgency-building email sequence that:

    • Introduced the Program and Its Unique Value (Email 1-2): Established the exclusive nature of the community, emphasizing resources, support, and opportunities members would receive.

    • Personal Stories and Analogies (Email 3): Used relatable scenarios, like navigating challenges alone, to highlight the value of the community’s guidance and support.

    • Social Proof and Case Studies (Email 4): Shared real member stories and successes, encouraging leads to imagine similar results.

    • Urgency and Capacity Limits (Email 5-6): Built urgency by mentioning the 200-member cap, prompting leads to act quickly to secure their spots.

    • Value-Added Extras and Final Push (Email 7): Provided a preview of exclusive content, like high-profile guest speakers and industry insights, giving leads a taste of what they’d experience as members.

  • Sales Funnel

  • After rewriting the clients existing sales page and adding in a 7- day email sequence to their sales funnel, the client went from 0 sales to 5% of their goal within the first week.

    Increased engagement and stronger lead-to-member conversions due to the clear, compelling value proposition and urgency created in the emails.

  • “We understand there's nothing worse than joining mastermind groups that seem to be filled with like-minded professionals claiming to be helpful. Only to find that the members are just starting out, have no clue what they're talking about, or are just there to promote their own services.”

    “The only time I'll compare myself to a forest guide”

    “How getting lost in the woods can help your agency “

  • " Working with Ashley was great.

    We were looking for someone to help with our mastermind offer. We had a sales page set up and running, but we just couldn’t get it to convert. I’m talking 1 or 2 conversions for a month or so. Literally almost 0.

    We interviewed and chatted with Ashley and moved forward with her because of the services offered as well as her understanding and grasp for our audience and our offer.

    Ashley completed the project on time and on budget. And she totally crushed it with the quality of work.

    We implemented her copy on the sales page and immediately started getting conversions. I believe last I checked we were at 4% and maybe even close to 5%.

    She totally killed it with this project for us and I would definitely recommend Ashley for any copy work. "

    Reno

    Marketing Director of Digital Agency Hacker