2015

In the Beginning… or Middle… Definitely Not the End

After graduating with a B.A. in Journalism and a minor in Marketing from UNLV during one of the worst recessions in history, I left my hometown of Las Vegas to attend the University of Houston for Speech Pathology.

Talk about a total 180.

Unfortunately, after a year and some $$$$ later. I realized although I loved kids and helping people, Speech Pathology wasn't for me and decided not to return.

After a few false starts, I landed at an energy company in the Sales Operations department with the goal to eventually transfer to the Marketing department.

A few months after getting hired, I was diagnosed with Multiple Sclerosis.

Away from friends and family, and not wanting to tell the same story over and over again.

I tapped into my love of writing & storytelling and started a blog to share about my diagnosis.

That initial blog unlocked a repressed creativity. And one blog became two, along with a live-streaming solution for M.S. support groups in the Houston area.

I figured if I could video call into a meeting at my soul-sucking corporate job. I should be able to livestream a support group to help me live with a lifelong chronic illness.

Little did I know, those blogs and bursts of creativity were just the beginning of my writing career.

2018

Build the Plane on the Way Down

After three hellish years of battling M.S., I finally found my stride. My two blogs were blogging. The live stream was live streaming, and I was ready to get my life back.

A lover of travel, I decided to visit one of my best friends who was living in Shanghai, China.

 Two days into my trip, I decided I wanted to move.

Within six months, I had sublet my apartment, sold almost everything, and was in Shanghai teaching English to adults, kids, and toddlers. All while knowing precisely ONE word of Mandarin.

With every day its own adventure, I would relish my free time. During that time, I would write, create, ideate, and imagine a life where I spent my days writing.

2020

Trust Your Gut

After a lot of back and forth about where I would spend Chinese New Year, a nagging feeling told me I needed to go home.

With only pajamas packed, I left. A whole three days before the lockdowns in China began!

When it was clear I wasn't going back to Shanghai without any strings attached, I had to make a decision:

1. Fly back to China with no guarantee of if or when I could get out once I got there.

2. Stay home and forge a new path.

I chose the latter; I was back home in a place I had NO plans of ever returning to other than to see family and friends.

Sitting in the guest bedroom of my parent's house, I began to think about what was next.

It was only a short time before I came across the Copy Posse run by my now mentor, Alex Cattoni.

Her energy and unapologetic & empathetic nature drew me in.

 I took one of her starter courses on writing a sales page, and that was enough to get me hooked. 

I went down the rabbit hole of all things copywriting- my mind replaying the dream of spending all day writing as I researched.

After coming across a ton of bro marketing, gross sales tactics, and just trash on the internet. I stopped my search and signed up for the Launch Pad. An 8-week copywriting course where I learned today's high-converting and engaging copywriting principles and techniques.

2021

Copywriter or Copyrighter?

Shortly after graduating from the Launch Pad as a certified copywriter, I began working with clients in different niches and saw they all needed one-of-a-kind copy solutions.

Every client was over the same old marketing tactics and looking for something fresh to make them stand out.

They wanted to connect with their audience in a big way without being sleazy while being a leader in their industry.

It was only a short time before I began working with e-commerce businesses worldwide to improve their messaging, increase sales, and connect with their audience.

TODAY

I'm on a Mission…

I work with holistic and sustainable brands and help them refresh their messaging and create scroll-stopping copy that speaks to their audience in the form of ads, website copy, & emails.

Say boy bye to generic, gross, gimmicky messaging and say hey there to:

One-of-a-kind messaging that relates to your target audience based on your story, experiences, and values.

By bridging the gap between your brand, your story, and your customers, I'll find the sweet spot. From there, I'll craft and execute a strategy that is 100% tailored to your brand.

Are you ready?