I didn’t set out to be a copywriter. I set out to survive.

In 2015, I was diagnosed with Multiple Sclerosis while stuck in a corporate job that was draining the life out of me. My nervous system was shot, and suddenly everything I ate, wore, or touched could decide if I could function that day.

It was sustainable and holistic brands that gave me a lifeline. So when I talk about impact, it’s not theory. It’s my reality.

Ironically, writing was the one thing I could control.

I wrote blogs about living abroad in China with no accommodations. About spasticity showing up at a wedding. I broke down complex medical info into something caretakers could actually use. I hosted livestreams for MS support groups. And somewhere in there, I realized the power of story. Not just to inspire, but to cut through the noise, teach what matters, and get people to move.

Years later, I trained as a copywriter. Learned the systems. Got certified. And then I did what every “safe” job told me not to do: I went all in.

Since then, I’ve partnered with e-commerce and impact-driven companies across beauty, lifestyle, and sustainability.

Not to churn out more content.

Not to slap lipstick on a brand book.

But to fix the mess.

To sharpen the story.

To connect. 

To make sure your brand actually sounds like you, not like some templated copy deck everyone else is recycling.

If you’ve scaled fast, or you’re trying to, chances are your messaging is cracked. Generic. Which makes you forgettable. Or worse, you don’t even know where to start.

And that’s where I come in.

Beyond client work, I get loud about impact storytelling.

I’ve spoken at B Corp conferences, founder cohorts, and leadership sessions—the kind where leaders finally ditch the “Our mission is…” script and say what matters by uncovering the why. 

I don’t do inspiration for inspiration’s sake. I give people tools they can walk out and use the same damn day.

If you’re an established brand, or scaling fast, and you’re tired of your message sounding like everyone else’s, I’m the one you call.

Let’s talk.