Industry: Sustainable Finance / Impact Investing
Project Scope: Microsite website copy + 3 brand stories
Brighter Investing is a “Public Benefit” Registered Financial Adviser specializing in Sustainable Investing, ESG Investing and Impact Investing.
They needed help to create messaging for a microsite for their newest strategy, The Social Justice Investment Strategy, which aims to mitigate the wealth gap and racial inequality. They weren’t interested in tired ESG buzzwords or performative language, but rather something bold, values-driven, and clear—something that could live on their site and actually move people to act.
They faced two challenges:
Navigating the weaponisation of DEI language in a politically charged environment
Addressing the concerns of impact investing and, if it can actually work
We used straight-talking, confident copy that reframed wealth as a tool for real-world change—without sounding naïve, preachy, or risk-exposed.
To complement the copy, I also created three brand-aligned narrative stories to support future marketing and help humanize the strategy for different audiences.
Brighter walked away with:
A compliance-safe, investor-focused asset that explains the Social Justice Strategy in plain, powerful language
Zero use of DEI or ESG jargon—but every word still grounded in values
Narrative tools they could plug into decks, emails, or pitches to tell the bigger story
The Sound of the Work
What I built for Brighter Investing wasn’t “impact marketing.” It was storytelling in service of justice. This playlist held the same tension: calm clarity and system honesty
“Control your Money, Control the Narrative”
“We’re out here trying to stop a boulder with paper… while wringing our hands, unsure of what to do while we see the trees growing from the roots we weren’t aware of.”
"We came to Ashley through a trusted referral, already impressed by her voice and storytelling across LinkedIn. But it wasn’t until we sat down for our first meeting that we fully understood the magic—she has an uncanny ability to listen deeply and reflect back not only what you said, but what you meant. That clarity shaped everything."
"The copy she delivered was nothing short of phenomenal. Every single person who read it had the same reaction: 'This is powerful.' The process of getting there was thoughtful, reflective, and effective. Ashley has a gift for teasing out what’s possible and then crafting a story that actually moves people."
"I would 100% recommend Ashley Bryant Copy to anyone looking to sharpen their narrative, inspire confidence, and anchor their brand in clarity and heart. We’re proud to have her fingerprints on what we’re building, and I’m hopeful this is just the beginning."
— Kelsey Russell
C.O.O, Brighter Investing