Industry: E-Commerce - Luxury Jewelry

Project Scope: Product Description , Facebook Ad, Emails, Google Ads, Blogs and About Us.

Jan Leslie is a luxury jewelry brand for men, women in New York City.

Their one-of-a-kind jewelry can be found in Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue, and their wholesale website.

Despite their strong brand reputation, their messaging lacked consistency across channels—emails were overly formal compared to the website and ads, and product pages lacked the detail needed to reflect their high-end positioning. They also needed a strategy to elevate brand awareness and engagement.

To elevate their messaging and drive conversions, I implemented the following steps:

1. To bring their messaging and customer experience in line with the brand’s luxury and sustainable identity, I implemented a comprehensive strategy:

   1. Strategic Campaigns:
      Developed themed campaigns for major events. Crafted engaging blogs featuring look ideas, designer stories, and travel insights to increase site engagement and drive deeper connections with customers.

   2. Consistent, Authentic Brand Voice:
      Aligned the tone and voice across all channels—emails, website, ads, and social—creating a sophisticated yet approachable narrative that reflected the designer’s personality and brand mission.

   3. Customer Journey Optimization:

      • Rewrote welcome and thank you emails to capture the designer’s voice and engage customers from their first interaction.

      • Created exclusive ideas and strategies for VIP customers, enhancing their experience with the brand.

      • Conducted A/B testing, leveraged GA4, and worked closely with graphic designers and email marketers to refine copy and visuals for maximum impact.