TRULY BEAUTY

TRULY BEAUTY

Industry: E-Commerce - Skincare - Green Beauty

Project Scope: Sales Emails and SMS

Truly Beauty is a sustainable skincare and beauty brand that provides their audience with the top beauty trends, secrets, remedies and unfound ingredients from around the world.

Truly Beauty needed a clear, compelling email and SMS strategy to increase engagement and drive sales, all while maintaining a consistent brand voice that resonated with their target audience.

To create a seamless experience for their audience, I focused on developing:

  1. Email Marketing Strategy: Crafted engaging email campaigns that reinforced the brand’s voice and highlighted product benefits, encouraging users to explore Truly Beauty’s range of products.

  2. SMS Campaigns: Created concise, attention-grabbing SMS campaigns designed to reach customers directly with special offers, product drops, and beauty tips.

  • Emails and SMS Campaigns

  • The email campaigns written resulted in a:

    60.38% email open rate

    $65,787.00 in sales

  • "Is your body care routine feeling a little stale? 

    Don’t settle for boring."

    "Body care routine in need of an upgrade? See what your skin’s been craving"