Industry: E-Commerce - Skincare - Green Beauty
Project Scope: Sales Emails and SMS
Truly Beauty is a sustainable skincare and beauty brand that provides their audience with the top beauty trends, secrets, remedies and unfound ingredients from around the world.
They needed a clear, compelling email and SMS strategy to increase engagement and drive sales, all while maintaining a consistent brand voice that resonated with their target audience.
To create a seamless experience for their audience, I focused on developing:
Email Marketing Strategy: Crafted engaging email campaigns that reinforced the brand’s voice and highlighted product benefits, encouraging users to explore Truly Beauty’s range of products.
SMS Campaigns: Created concise, attention-grabbing SMS campaigns designed to reach customers directly with special offers, product drops, and beauty tips.
The Sound of the Work
I made a playlist while working on these campaigns. Sparkly, a little unhinged, and ready to sell you serum at midnight.
The email campaigns written resulted in a:58% email open rate$50,000.00+ in sales
"Is your body care routine feeling a little stale? Don’t settle for boring."
"Body care routine in need of an upgrade? See what your skin’s been craving"