Industry: Coaching - Social Media and Business

Project: Facebook Ad, Emails

Brittany Miller Socials is a social media and business coach that helps moms like her work less and earn more. The assets linked were created for her masterclass, course and lead magnet.
Brittany needed a cohesive marketing campaign to promote her masterclass, course (Profile to Profit), and lead magnet. The goal was to drive engagement, build her email list, and convert leads into course enrollments while emphasizing her value proposition of working smarter, not harder.


To support Brittany’s marketing objectives, I developed a comprehensive strategy centered on high-value content and clear calls to action:

  1. Lead Magnet Email Sequence:

    • Opt-In Delivery Email: Delivered the Instagram Bios That Convert checklist with a clear promise of helping users optimize their profiles for better results. Encouraged users to take actionable steps immediately.

    • Engagement and Nurture Emails: Followed up with questions and insights to build trust and encourage users to engage with Brittany’s offerings.

    • Course Promotion Emails: Highlighted the benefits of Profile to Profit, answered FAQs, and shared success stories to address hesitations and demonstrate the value of enrolling.

    2. Facebook Ads Campaign:

    • Created targeted ads for her masterclass and course with compelling hooks like:

      • "Want to grow your business on Instagram? Discover what’s working right now."

      • "Turn your IG profile into a conversion powerhouse."

    • Emphasized the unique value of optimizing Instagram profiles for engagement and sales, positioning Brittany as an expert.

    3. Strategic Messaging:

    • Focused on pain points specific to Brittany’s audience, such as wasting time on ineffective strategies, not attracting the right clients, and struggling to grow their businesses.

    • Provided solutions through actionable steps, clear outcomes, and Brittany’s expertise.

Brittany Miller Socials

Brittany Miller Socials

  • Facebook Ads, Emails

  • The assets were designed to:

    • Increase registrations for Brittany’s masterclass

    • Convert leads from her checklist into course enrollments

    • Position Brittany as the go-to coach for entrepreneurial moms navigating social media


    This campaign highlighted the importance of consistent, results-driven messaging across email and ad platforms. Brittany’s audience was equipped with the tools they needed to take actionable steps toward success, and her offerings were positioned as must-have solutions for busy, goal-oriented moms.

  • “🙅‍♀️Spend 2 hours creating reels that are only seen by a handful of people (mostly relatives and colleagues).

    🙅‍♀️Remember to post content every day that gets maybe 3-5 likes and a comment here and there. “

    “Hearing Crickets Every Time You Post? Drive Consistent Sales, Clients, and Engagement Using What’s Working RIGHT NOW On Instagram.“

  • “I so appreciate this, the sequence is absolutely amazing now!”

    -Brittany Miller