Industry: Health and Wellness - Nutritionist
Project: Facebook Ads and Emails
KB Wellness needed an effective strategy to attract and nurture leads for their Heal From Within program, with the ultimate goal of driving enrollments. They required a personalized approach that would establish credibility, position their unique value, and address potential clients’ frustration with traditional medical solutions.
To capture interest and engage leads meaningfully, I crafted a strategy focused on personalization, social proof, and expert authority:
Quiz-Driven Ads: Created ads that directed leads to a health quiz, helping them identify symptoms and connecting them with initial wellness insights. This quiz provided a personalized entry point to the Heal From Within program, positioning KB Wellness as an expert resource.
8-Email Sales Sequence: Developed a multi-step email sequence with customized content based on quiz results. The sequence included:
Quiz Results: Personalized emails explaining the root causes of symptoms (e.g., gut health, hormonal imbalance), with an invitation to book a call for deeper support.
Case Studies and Success Stories: Shared client testimonials and detailed transformation stories to build trust and demonstrate program success.
Educational Content: Explained the benefits of functional medicine vs. conventional medicine to address potential hesitations, reinforcing KB Wellness’ holistic approach.
Final Call-to-Action Emails: Highlighted the comprehensive support provided by KB Wellness’ wellness team and the life-changing impact of the Heal From Within
program.
The Sound of the Work
A funnel or a nervous system reset? This playlist holds the same tone: steady momentum, earned trust, and the quiet power of doing the root work..
The Facebook Ad generated a CPL of $.30.
Although the email stats were never shared I utilized the same strategies as Digital Marketer of the Year Alex Cattoni.
This strategic approach aimed to:
Increase engagement and conversions by creating a personalized journey that transitioned from quiz insights to targeted, educational emails.
Build credibility by showcasing the program’s expert guidance, helping leads understand the value of professional support in achieving lasting wellness.
“It’s just stress” “You’re just getting older”
“Then Heal From Within is for YOU. We start with a comprehensive deep dive and get real personal real fast”
“I spent my days running behind three kids and running my household (at least my house couldn’t run away from me) while my husband played professional basketball. “