Industry: E-Commerce - Jewelry
Project Scope: Product Description Page, Facebook Ads & UGC Scripts
Lift & Sparkle is an earring solution brand that keeps earrings in the correct place to avoid earlobe damage.
Lift & Sparkle needed a Product Detail Page (PDP) that showcased the benefits of their product more effectively than the features. They also wanted Facebook Ads and user-generated content (UGC) scripts that would resonate with young earring wearers, addressing the unique concerns around earlobe support and comfort.
To highlight the product’s value and speak directly to customer pain points, I developed a comprehensive approach:
Benefit-Focused PDP: Crafted product copy that emphasized the comfort, support, and peace of mind that comes with wearing Lift & Sparkle. Focused on relatable benefits over technical features to draw in potential buyers.
Facebook Ads: Wrote 2 ads tailored to attract customers highlighting common earring-wearer challenges, from discomfort to concerns about earlobe damage and including social proof.
UGC Scripts: Created user-generated content scripts that encouraged real users to share their experiences and testimonials, focusing on specific struggles and how Lift & Sparkle’s solution addressed them.
Lift & Sparkle
Lift & Sparkle
-
-
“They Say Beauty is Pain… Not with Lift & Sparkle”
“We Have Your Back… Never Lose Yours Again”
“Keep your standards high, and your earrings lifted…”
-
This project never went live, however I used the same strategies used by Digital Marketer of the Year, Alex Cattoni. The strategy I crafted was used to:
Increase conversions by addressing earring wearers’ key concerns in a relatable way
Drive engagement through compelling Facebook Ads that connected with the target audience’s experiences
Build trust through authentic UGC, helping potential customers see real benefits through others’ experiences