out of the box lead gen ideas That aren’t discounts
If you're an e-commerce brand, I'm willing to bet that the "coupon code" has become your go-to when it comes to generating leads and sales. But what if you could do something else? In a world where it seems like every market is saturated, standing out from your competitors isn't just a good idea, it's a necessity. Imagine your brand no longer being a commodity but instead 'That girl.'
What would that do for your brand? For your sales? How would it change your life?
Here are three ideas to help you stand out from the crowd while providing insane value to potential customers.
The Free Workshop
We've all seen the "10% off" pop-ups. Yeah, they work, but they also commoditize your brand. What if you invited potential customers to a free workshop? During this free session, talk about your brand's journey, unique selling proposition (USP), and what makes you stand out in a sea of brands. Having a workshop live or in person has the power to create an intimate setting where your audience feels valued and special.
The Exclusive Workshop
If a free workshop gets them interested, an exclusive workshop will seal the deal. Think of it as a VIP event for your top spenders. The exclusivity alone makes them feel like insiders. Plus, it gives you a chance to deepen the relationship, showing them behind-the-scenes looks or sneak peeks of upcoming products. It's not about selling; it's about building a community. When customers feel they belong, they buy more and often. Want to use this as a lead magnet? Record the event and give it away a few weeks later.
The Lookbook
Coupons expire, but a well-crafted lookbook? That's evergreen content. Run a clothing store? Consider creating lookbooks for different occasions: nights out with the girls, Sunday brunches, and date nights. If you run a makeup brand, create makeup looks with your best-selling products. You're not just putting together random products; you're creating a style guide - which can position you as more than just a brand owner. Customers get inspired, and they can easily visualize themselves wearing/ using your products.
Foregoing the discounts might feel counter-intuitive, but the long-term benefits are undeniable. Free workshops, exclusive events, and lookbooks don't just lure customers; they build relationships. They offer value that goes beyond price cuts, fostering loyalty and creating brand advocates. So the next time you're tempted to hit the "discount" button, remember: the most valuable things you can offer your customers are experiences and connections.
